Automation vs. Business Process in Sales

We take for granted that many things cannot be automated. This is easier said than proved. For instance creativity, that cannot be automated, right? That cannot be pushed either, correct?

Art surely seems to be on the path to automation (3 minutes with DALL-E):

In sales, the most defining step of the end result is the first step. First line of communication. First message.

To get there we need at least two components: Recipient and Message

To make it better we will need: Recipient whom most likely will respond positively to the message and Message that will most likely raise positive respond from the recipient. 

In short this means an argumentation that is well tailored to one individual prospect, whom is likely to convert to the offering. Getting to this point is not complicated. By understating your offering’s key value proposals as well as how they alter from prospect to a project is not difficult. The reason why majority of sales is not executed to this standard is not within the difficulty of the approach. It is within low scalability of trying to do this by hand.

Key to great automations is to start with low volume. Try to make small amount of completely out-of-this-world brilliant outbound messages and then make them better so that they can be adapted to a wider audience. These are the conversations that will convert new customers to your business. As long as you can keep to conversations so brilliant and propects so well selected that conversion is outstanding, you will have an insanely profitable sales method that can be scaled up.

So do not try to measure total $$$ of sales. At this point only focus on the conversion rate.