Great sales automation starts with low volume


We take for granted that many things cannot be automated. For instance, creativity, cannot be automated, or pushed, right? 

Art surely seems to be on the path to automation (made in 3 minutes with DALL-E).

Recipient and message

In sales, the most defining step of the end result is the first step. This is the first line of communication and the first message. To get to this point, we need at least two components: recipient and message. We need:

•A recipient who most likely will respond positively to the message
•A message that most likely will raise a positive response from the recipient

In other words, an argumentation that is well tailored to one individual prospect, who is likely to convert to the offering. Getting to this point is not complicated. Understating your offering’s key value proposition and writing a message of high quality is not hard. The reason why the majority of sales are not executed to a high standard is not within the difficulty of the approach.

The issue lies within the low scalability of trying to do things by hand.

Automation starts with low volume

The key to great sales automation is to start with low volume. Try to make a small amount of completely out-of-this-world brilliant outbound messages and then make them better so that they can be adapted to a wider audience. These are the conversations that will convert new valuable customers to your business. As long as you can keep the conversations so brilliant, and the prospects so well selected that conversion is outstanding, you will have an insanely profitable sales method that can be scaled up.

So do not try to measure the total $$$ of sales. At this point, you are better off only focusing on the conversion rate.