23.2.2023.
With AI, big datasets, and smart messaging functions, Zefram automates strong sales arguments at scale.
One common problem with first sales messages in B2B, is their tendency to be generic and fail to catch the attention of the recipient.
Would you be interested in service X?
Often, the sender does not take the time to truly understand their potential customer’s specific needs, delivering a disappointment to the recipient who quickly loses interest. So, what is the solution? Maybe personalise every message slightly. Call the recipient by their first name? Study each company for 30 minutes before calling?
Let’s introduce another alternative!
Zefram provides value from the go
Zefram as a solution is something different. With the use of artificial intelligence, large datasets, and smart messaging functions, we have built the perfect system that writes you strong sales arguments at scale.
1. Zefram knows your customers
With Zefram, everything starts with company data and identifying key traits of your ideal customers. Knowing as much as possible about them will remarkably increase a good outcome of the negotiation. Why? Because not only will reach the right customers but also provide the best offering to their current needs.
2. Zefram crafts messages
When you know Zeframs artificial intelligence finds and combines relevant company data points with message templates to create unique and valuable sales messages. When you use data to state the right facts, in the right context, amazing things happen. You will have an easier time relating to your clients, reach higher conversion rates and achieving successful business outcomes.
3. Zefram sends out messages on a large scale
Now, wouldn’t it be a dream come true if such unique and tailored messages could be sent to large masses, done by machine, with minimal human input? This is exactly how Zefram works: sales messages are automated at scale, combining open data points and customizable message templates. Thus, you get the best of both worlds.
Zefram lets you stand out from the crowd through unique openers.
Practical examples of Zefram-messages
With Zefram, you can include dynamic “smart tags” in your messages for each new company, such as names, job titles, company names, locations, revenue, and staff changes. This creates highly unique messages based on factual information.
In the following examples, three fictive firms have used Zefram to contact their ideal customers.
Example 1: Real estate
Hi Andrew,
We noticed your company Oceanstar Consulting has had fast growth, a +20% growth in revenue last year, and you hired 7 new employees. Congratulations on the success! Maybe is it time for a move soon? We would like to offer a bigger space for you, in your neighborhood, at Spring Street 15. If you wanna know more, please book a slot in the calendar for a meeting: https://calendly.com/superhouses/schedule-a-tour
Best regards, Sam Salesman
Super Houses Oy
Example 2: Marketing services
Hi Sandy,
We saw that you are currently hiring a Marketing Specialist for your company The Dynamic Marketers. Our agency offers consultation services to marketers and executives in start-up companies like yours, founded within two years. We benchmark the top-performing start-up’s marketing activities, to provide a high-class course to our clients. Would you like to kickstart your marketing and join the top-performers? Book a meeting with us here: https://bit.ly/3dRztBw
Kind regards, Mindy Marketson
Mind Marketers Oy
Example 3: Mover services
Hi Oscar,
We realized that Allstar Solutions has grown a lot, with 10 new employees during the last year. Congratulations! In case you are moving to a new address in the near future, we at Mover Boys are ready to transport your items in a safe and convenient way. Find our full list of services at: https://moverboys.com/services
Greetings, Mark Moverson
Mover Boys Oy
Unlock your full potential of sales messaging with Zefram
In this blog post, we have presented Zefram’s data-driven message function and a few example use cases. Using relevant data in the right situations gives you a chance to make concrete offerings right from the go. In fact, only fantasy sets the limit when it comes to making truly creative and unique message templates with Zefram.
Book a demo with our team today!
If you want to learn more about how Zefram can transform your company’s sales processes, please book a demo with us using the link above. Our team is always ready to assess the unique situation of your company.
