Email Spamming: Understanding the Risks and Safeguarding Your Reputation 22.8.2023 Email has revolutionised modern communication, enabling businesses to reach out to clients with personalised messages in a snap. That said, the rise of spam, or unsolicited emails, has left many enterprises concerned about falling victim to this digital Quagmire….
Gamblers Don’t Report Their Losses 13.7.2023 Gamblers Don’t Report Their Losses: The Hidden Costs of Sales Victories In the world of gambling, it’s not uncommon to hear about big wins, but the losses often go unreported. A similar phenomenon can be found in sales. The…
The Anatomy of the First Contact 6.7.2023 The Anatomy Of The First Contact The first contact. In fact, that is exactly what Zefram was named after. Once upon a time, in the world of Star Trek, there was a character named Zefram Cochrane. He did something…
What is Sales? 29.6.2023 What is Sales? Sales. A term, simple, yet full of mystery. “What is sales?” — a question without one answer, without general consensus. But imagine if we could frame ‘sales’ logically, and practically. Imagine understanding sales so well we…
Automate strong sales arguments at a large scale with Zefram 23.2.2023. With AI, big datasets, and smart messaging functions, Zefram automates strong sales arguments at scale. One common problem with first sales messages in B2B, is their tendency to be generic and fail to catch the attention of the recipient….
Zefram modernizes prospecting and frees up salespeople’s time 31.1.2023. Through the help of artificial intelligence, companies get higher cost-effectiveness and reliability in repetitive sales work tasks, such as prospecting. This frees up salespeople’s time for more productive tasks. Currently, there are big ongoing changes in sales work. The…
Sales is changing – Three positive impacts of artificial intelligence 16.12.2022. Artificial intelligence changes B2B sales work, and provides new solutions in the early stages of the sales process. Just like many other professions, sales is expected to change in the near future. We live in a digital world with artificial intelligence…
Great sales automation starts with low volume 19.8.2022. We take for granted that many things cannot be automated. For instance, creativity, cannot be automated, or pushed, right? Art surely seems to be on the path to automation (made in 3 minutes with DALL-E). Recipient and message In…
Teaching machines to communicate value in sales 10.4.2022. Sales is often perceived as a sleazy and untrustworthy profession, but it doesn’t have to be that way. By teaching machines to communicate better than humans, we can create valuable conversations that are based on evidence and data. Typical…
Zefram comes from Stealth – The future of negotiations 10.4.2022. Welcome to the future of negotiations. In negotiations, humans are likely to make long-term errors due to a number of factors such as stress, insecurity, or fear of rejection. When it comes to utilizing data, let’s face it, humans…
Zefram backed by VC’s and angel investors 9.8.2021. This text was written by our CEO, Tuomas Rasila in August 2021. Although there have been many changes at Zefram since then, our philosophy remains. This company was founded a year ago. We believe computers can find and build better…
